Butter Factory, Zouk, and Attica are all prominent clubs in Singapore’s nightlife scene. What do these clubs all have in common? House music is becoming a very prominen genre of music. With more and more popular artists getting involved it has become one of the latest trends. Take for example Will.I.Am, frontman for the RnB group Black Eyed Peas, him and world famous DJ Steve Aoki collaborated for a song named “I’m In The House”. Will.I.Am, under his new alias Zuper Blaqh sang to the beat that Steve Aoki spun.
House music has been around since the 80’s but became widely known in the last 3 years. With more and more artists heading to blend their lyrics to house beats this culture has taken shape and influenced music mass media in a dynamic way. Clubbers are widely exposed to this music and it changes the way people do things. For example, “shuffling” is the latest fad in clubs and is best associated with house music. The cultures involves people moving to slightly faster and more bass oriented beats. 
House music culture is very interesting as it very easily incorporates other genres of music. Intercultural communication is very prominent in this manner with regards to house music as it is so easy to mix with other cultures of music. David Guetta, currently one of the world’s most popular DJs, released his album “One Love” with every one song involving tracks from other genres like R&B, rock and even pop.
Culture is said to be learned, shared, dynamic, multifaceted, and has identities that are overlapping. The culture of house music matches all of these characteristics much like the way David Guetta mixes his music. There is no definitive list of criteria that defines what House music truly is, just a string of pre-requisites: that of electronic sounds and lots of bass. Much like culture as a whole, it is constantly evolving, and the face of house music can change from year to year.
Widely distributed through the mass media in different forms, the house culture has spread to soundtracks for more than just Hollywood based movies. Even Indian music has begun to incorporate more and more traces of the house genre. One of the functions of media is to transmit culture, in this manner the radio has been of great assistance in the spreading of house music. One of the most heard songs one radio in the last few months has been David Guetta’s “Sexy Chick”.
The house culture is shaping the music industry as a whole. All forms of mass media are now heading to involve house music in any manner they can. It is a powerful tool that does not hold any specific message and allows followers to listen with no strings attached.
in other words... House is moving towards mainstream culture... towards pop and RnB ... losing its unique identity, obviously gaining popularity in the process.
ReplyDeletegood read. keep up the great work!
ReplyDeleteGood point!
ReplyDeleteEh, I dont quite enjoy house but I enjoyed the article
ReplyDeleteHouse music is boring.. not good for getting high too... techno ftw!!!!
ReplyDeleteI love house music. I've been listening to this genre since last 4 years. Everything about house music is cool, especially the beats and the bass with rhythm and the ambient sounds. Well thats how music is suppose to be. Nowadays, people are getting aware of this genre which is a good thing.
ReplyDeleteI love house music! well, like what the song says I'm into house! :D
ReplyDeleteI really enjoy house and love the evolvement of music has become, breaking the boundaries and reaching out! I enjoyed your sharing on this genre! (Y)
Daft Punk is great, probably the most obvious and famous house band, but going to clubs and pubs it's getting irritating to hear a favourite song ripped apart and having bits of it put together in a stupid repititive, similar beat. I guess progression on the music front is a good thing. Music, apart from a select few, has grown a bit stagnant and there needs to some change for it to go anywhere.
ReplyDeleteyes i believe house music is growing in popularity. a lot of my favorite artists are going for house remixes to their tracks.
ReplyDeleteHouse music is just another piece of music genre that is prevalent in the music sphere. Although the liking of this music type varies across several different cultures, it is the language that house music evokes into listeners. It is that language that keeps listeners wanting for more. As a result, it becomes part of their lives. For example, the way they communicate between their own cliques and that shared meaning of uniqueness when listening to house music that makes someone feel the need to be included.
ReplyDeleteI wonder what purists would have to say about this whole digital music movement. As much as technology has advanced almost everything, music included, sometimes authenticity and great vocals are lost in the process. All that autotune is beginning to irritate. just sayin'.
ReplyDeleteStill have to experience house music but your article sure has aroused my curiosity! Enlightening, to say the least.
ReplyDeleteya I also agree, house music is gaining popularity and there is really a market out there for it, very interesting article.
ReplyDeleteI was introduced to house music at pubs and clubs, which is similar to its origin. House music is an acquired taste. Not many people appreciate it. Personally, i initially disliked house music. However, through listening to house music repeatedly at nice chill out places, i've grown to like them.
ReplyDeleteThe mesh of cultures being represented in house music is a very good point.
ReplyDeleteThe different genres can come together under the the banner of House with the skillful spinning of a DJ. Bass has always been something humans have related to, on an instinctive level.
Pretty much any song from any genre (except justin bieber) can be remixed into House, as long as the bass and the electronic sounds get thrown in. Tastefully, of course.
In this way, House music becomes a meeting place, and melting pot for all cultures.
i totally agree with Sir Wolfie. techno ftw man!! but i love house too. trancey kinds though. dont like those kinda house whereby they just do remixes of rnb. this vid is cool. ive watched it multiple times on your car. still love it though. hah. but not many people enjoy house. or at least so i noticed. maybe cos it aint exactly mainstream yet so people are not used to the repetitive beats and all. but yeah, i love house too! =D but still, techno!! DAVID GUETTA!
ReplyDeleteWell, personally I do not enjoy house music but do know a lot of friends who just cannot live without listening to it.....It certainly is becoming a favorite of a lot of people...The clear eveidence of this is the increasing number of clubs playing house music in Singapore.....This post has been very informative as I learned a lot about the house culture!!!!
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